OUR STORY
I didn’t always see coffee the way I do now. That connection grew—from an everyday chore into something I wanted to develop.
CHAPTER01 / 04
Childhood in Belatungan
I grew up in Belatungan, Pupuan, Bali. As a child, I helped my parents handle coffee after harvest, including processing and drying. At the time, it felt like routine work. I didn’t yet see coffee as something I would want to pursue.
CHAPTER02 / 04
Moving away and discovering more
After leaving home for school and university, I began to know coffee in a different way. What had once been part of work at home slowly became a drink and an experience in my everyday life.
CHAPTER03 / 04
Everyday life as a developer
Working as a developer, coffee became more familiar. It made me think again about the coffee from home. Something that had once felt ordinary held a story I wanted to take further.
CHAPTER04 / 04
Returning to something close
Robusta from Belatungan is now available as JEMARU coffee bags. JEMARU gives this journey a name: drying coffee, and the flow of a journey. I continue to test, learn, and improve, with family, origin, and process at the heart of the story.
THE NAME JEMARU
An invented name bringing together the experience of drying coffee and a journey back to the potential of home. It is a creative brand philosophy, not a Balinese etymology.
See what we’re building